1001 Paperclips by Chad Schomber

1001 Paperclips by Chad Schomber

How 'Favorites' Fool Us

An essay by Chad Schomber

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Chad Schomber
Oct 03, 2025
∙ Paid

There’s a strange kind of loyalty baked into the idea of a “favorite.” A badge we pin on objects and experiences like they auditioned for the role. As if we’re being honest. As if we aren’t making it up as we go.

Ask someone their favorite food and they’ll probably say what they always say. The thing they’ve said for years. Not necessarily the thing they…

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