Maximizing Creativity in the Workplace
Sage and thymely advice for Creative Directors
As creative director, you're the warden responsible for wrangling the unruly creative geniuses on your team and somehow turning their wild ideas into cohesive solutions. Good luck with that. But in case you're feeling particularly masochistic and want to give it a shot, here are a few tips for maximizing creativity in the workplace.
Encourage collaboration
Nothing says "innovation" quite like a bunch of people sitting around a conference table, staring at each other in silence. Just kidding (kind of). Actually, collaboration can be a powerful driver of creativity, as it allows team members to bounce ideas off each other and come up with new perspectives. But be prepared for the inevitable "my idea is better than your idea" battles that will ensue.
Brew a positive work environment
A positive work environment is crucial for creativity, but let's be real, that's kind of a tall order when you're working with a bunch of egotistical artists. Do your best to keep the peace and remind your team that they're all on the same team (even if they don't act like it).
Set aside dedicated time for creative thinking
It can be challenging for team members to come up with new ideas when they're constantly rushing to meet deadlines. Set aside dedicated time for creative thinking, where team members can focus on exploring wild ideas and concepts without the pressure of looming deadlines. Just try not to roll your eyes too hard when someone suggests a "brainstorming retreat" to a remote cabin in the woods.
Encourage risk-taking
Creativity often involves taking risks and long-jumping outside of your comfort zone. Encourage your team to embrace this mentality and be open to trying new things. But be prepared for the inevitable disasters that will result from their "brilliant" ideas.
Celebrate the successes
It's essential to recognize and celebrate your team's creative successes, both big and small. Just try not to be too sarcastic when you hand out the "best idea that didn't completely tank" award. Creatives operate best with a healthy dose of intrinsic motivation.
Nourish ongoing learning and development
Creativity is often driven by a desire to learn and grow. Encourage your team to pursue professional development opportunities and stay up-to-date on the latest trends and techniques in their field. But be prepared for the inevitable "I already know everything" attitude that will come with it.
Overall, fostering creativity in the workplace requires a combination of collaboration, positivity, dedicated time for creative thinking, risk-taking, and ongoing learning and development. And a generous three-finger pour of snark never hurts either. It's up to you to lead by example and create the landscape that encourages your team to think big & bold and deliver innovative work (or at least try not to kill each other in the process).