Sunshine, Daydreams, and the Soft New Doublespeak
An essay by Chad Schomber
It didn’t start with politics. It started with flavors.
Lemon wasn’t lemon anymore. It was "Sunshine."
Mango became "Tropical Daydream." What you used to peel and bite into turned into a mood you were supposed to sip.
At first, it felt harmless. Even clever. Selling a feeling instead of a fruit. No sharp edges. No room …
